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The insurance industry may soon experience a boom in the green car insurance. Many cars have entered exclusive insurance packages that are targeted to green clients, or "green market". This market consists of owners of cars and drivers who want to be "clean" insurance policies for their cars.

Most of the "green" insurance providers design carbon offsetting schemes. Such a scheme may intend to contribute a percentage of premium projects dedicated to carbon offsetting. Overall, green car insurance companies offset the total carbon emissions of the vehicle.

Carbon offsetting schemes may vary from one insurance provider to another. For some this may mean planting trees or encouraging recycling, or included in other environment friendly projects. Others may choose to receive any form of energy they need only from renewable sources, or to reduce their consumption of paper cones and water cups. Many of green car insurance companies contribute a percentage of their annual profits for environmental friendly reasons. Some offer "green" as an incentive for recycling car if it has almost become scrap and use of recycled motor parts, where possible, for repairs and replacement.

Some cars providers offer lower insurance premiums for owners of green cars. This is due to a general notion among insurers that owners and drivers of green cars are more responsible towards the environment and are therefore less risks to the insurer.