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But before despairing at your skills for writing a headline, take heart. There are several "Headline types, which have proven to sell products and services, again and again. Below are four of the most powerful and easy to implement.

1. How to. Everyone likes a title. How to quit smoking after 30 days or your money back. How to write a novel for 30 days. How to slim Fast.

Why these titles work so well? Because they promise a solution to your customers' problems. Why else do so many books Bennett, how to have the title? If "How to deal needs, you almost feel compelled to take the book and look at it. Or in the case of marketing materials or objects, that natural curiosity that can entice to keep reading to see answered.

Remember, the more benefit the more likely you will catch your customers attention. (Benefits in these titles are refusing smoking, write a novel one month and lose weight. All they can be powerful benefits.)

2. Question. These headlines ask questions (obviously). If you want this type of job title, better to ask a question in which you want your customers respond. Is there too much cost on your car insurance? 'll Marriage breakdown? 'll Know what to do if you are in a disaster?