Whatever you do, do not ask a question, which alone takes care of your business. Something like: You know what our company is to lately? Again, focus on the benefit to the client.
3. Top ten reasons. Well, it should not be ten reasons or even the top reasons. But as we all like headlines, they also love ten best reasons.
Four titles that work. Five ways to fix a broken toilet. Seven warning signs that your house you sick.
Again, customers see the benefits immediately. Furthermore, they know exactly what it is - so many reasons for something.
4. Certificate. This title uses the words your customers to sell their products or services. It works because people saw the front proof that your product or service, what is supposed to do. If used correctly (that is, people believe that recommendation is really real customer and not something fabricated), then this can be very effective strategy.
If you choose this title, put it in quotes, so obviously this is a testimonial. I use words as the client can be acoustic authentic. When possible, get permission from your client to use his name. You might even consider adding pictures as well.
(For more tips title and text, see Robert Bly of the book "Guide Copywriter.)
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