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Creativity exercises - I write these titles

Take the stack of paper, a few pens (I am partial to color gels pens) and let them start brainstorming.

Start by making a list of all the benefits of your product, service or business. (Benefits not Features. Benefits are what your customers will get out of your product.)

Put this piece of paper away. Now select the headline type and write it at the beginning of the paper. For example, the question titles. Under Start as many different types Headlines question you can think of. They should not be much, you just have to question.

Come up with at least 50 of them. Do not let your brain or pen stop until you do. No matter how painful. If you get left, go back and look at your benefits list and select a different benefit.

I practically guarantee by the time the title reached number 50, will have written at least a very good tarnal good titles. You might even uncovered a brilliant.